UNO
Premium Creative Retreat – Ibiza
Creative Direction
Brand Identity
Filmmaking & Motion
Digital Experience
Campaign Activation
UNO is a premium creative retreat conceived around the idea of unity, a project where brand, narrative and experience were developed as a single, cohesive system.
We created the brand from its conceptual foundation, defining its symbolic language, visual structure and vertical identity. The project expanded into a large-scale cinematic campaign structured around the four elements, fire, water, earth and air, filmed across rural landscapes of Ibiza through performative productions and aerial cinematography.
Beyond filmmaking, the project extended into digital activation, including the design and development of a dedicated landing platform, campaign strategy and performance-driven adaptations for social and paid media.
UNO was conceived not as a campaign alone, but as a complete visual and experiential universe.
Concept & Execution
At the core of UNO lies a minimal symbolic structure.
A single vertical line represents alignment and ascension.
From its center, a point emerges and divides into three elements, forming the word UNO in vertical composition. This animated gesture becomes the campaign’s visual spine — appearing and dissolving across every film as a unifying thread.
The four elemental pieces were conceived as performative acts within Ibiza’s raw natural landscape. Fire, earth, air and water were not treated as metaphors alone, but as physical forces interacting with objects and bodies.
We worked in remote rural locations across the island, integrating aerial drone cinematography to expand scale and reinforce the sense of isolation and transcendence.
The campaign later evolved into digital adaptations designed for performance environments, maintaining visual coherence while optimising engagement.
The results exceeded expectations, sustaining a 17% CTR and generating over 30,000 link clicks across multiple activation phases — validating the balance between conceptual depth and strategic execution.
UNO evolves in 2026 under Ritual Ibiza, yet its symbolic and visual foundation was established through this project.