A complete brand and digital development project for Linda Ibiza, a leather artisan with over 20 years of experience on the island.

The objective was not only to build an online store, but to translate the craftsmanship, heritage and tactile quality of her handmade bags into a contemporary digital presence.

We developed the visual identity, defined the brand direction and created a cohesive system that connects product, storytelling and sales. From art direction and content production to e-commerce structure and campaign strategy, the project was conceived as a fully integrated ecosystem designed to elevate the brand while maintaining its authenticity.

Photography and video content, including AI-assisted visual pieces for product presentations and promotions, were created to highlight texture, detail and materiality. The Shopify store was built to support both local visibility and international growth, accompanied by paid advertising, email campaigns and ongoing performance management.

Beyond the digital space, we designed the physical brand touchpoints: packaging, product tags and printed materials, ensuring that every interaction, online or offline, feels aligned and intentional.

Linda Ibiza is not just a shop.
It is a craft legacy translated into a modern brand experience.